With the advent of the digital era, AV archives have been called to face new challenges: ensure the preservation of digital content and provide online access to the material. Both these actions require funding, quite a scarce resource in the years of the economic crisis.
Audiovisual archives have recently started exploring new models for revenue generation through innovative partnerships with commercial and non-commercial institutions. This paper provides an overview of the current practices of archives on examining, appreciating, and embracing business and commercial interactions. It describes models and tools that have proven successful and provides recommendations for AV heritage curators to appreciate and maximise the value of their assets.
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