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Sound and Vision Starts Archiving GIFs

November 1, 2018

GIFs have become an inseparable part of digital culture. Despite that, GIFs have not been widely recognised as cultural heritage and have not found their way into archival collections. However, the Netherlands Institute for Sound and Vision considers GIFs as a broader cultural phenomenon that appropriates easily-recognisable cues from audiovisual culture to convey messages that immediately move us, and has now started a GIF collection.